In 2022, 82% of Americans ages 12 and older listened to terrestrial radio in a given week, according to Nielsen Media Research data published by the Radio Advertising Bureau. Abilene, TX is home to a population of 125k people.  In 2021, Abilene, TX had a population of 125k people with a median age of 32.1 and a median household income of $54,493.  

Families - In 2021, 87% of mothers in Abilene, TX ranged in age from 20 to 34 years of age. Families are almost always tech driven, adults are generally financially stable, the majority own and invest in their homes. Have more available disposable income.

Abilene University Students - In 2021, universities in Abilene, TX awarded 2,259 degrees. The student population of Abilene, TX in 2021 is skewed towards women, with 6,398 male students and 9,886 female students. They frequently patronize local businesses in the entertainment, food/beverage, and service industries. They are more likely to use our app.

Young Military Personnel - Home to Dyess Airforce base, Abilene, TX has a large demographic for military personnel. The total population of Dyess AFB is approximately 13,132 personnel. This is mostly comprised of stable families and young single professionals in the 18-35 years age range.

Industrial - have established personal preferences with dining, shopping, and entertainment but are still willing to have new experiences and purchase larger ticket items. Constantly looking for new professional connections and commercial services.

Abilene Commerce - dozens of Abilene Businesses play The Raider in staff and customer Areas